Volkswagen Sweden has found a use for the carcasses of vehicles wrecked by distracted drivers: cell phone cases.
“Do you know someone who needs a reminder?” a promo video for the startling public-safety campaign asks.
The automaker produced 153 “handmade and numbered” cases for iPhone 8s from the wrecked vehicles’ mangled metal — one case for every crash since Sweden enacted a distracted driving law earlier this year.
“We believe a phone case made by unfortunate cars makes you think twice before you pick up your phone,” said Johan Karlsson of Volkswagen Stockholm. “It will be like a silent reminder to keep focus on the road and not multitask while driving.”
All profits go to Trafikskadefonden, which helps rehabilitate victims of car crashes, the automaker said. View the Crashed Cases web site.
A great reminder for everyone! There are a lot of stories about horrifying accidents that occurred as a result of using mobile phones while driving. So the next time you hear a beep while you are driving, just ignore it. You might be making a life or death choice.