BMW has made good on its promise to Transportation Secretary Ray LaHood that'll help get out the word about the dangers of distracted driving. Below find one of the distracted driving video PSAs created by BMW as part of its campaign "Don't TXT & Drive -- When the Engine Starts the Texting Stops." The German automaker and Department of Transportation chief Ray LaHood made nice in December, as concerns were mounting over interactive communications systems being placed in vehicles. The latest "Don't TXT & Drive" campaign grew out of that meeting. LaHood, meanwhile, gave the Wall Street … [Read more...]
Getting ‘The Last Word’ in Miami
May 6, 2011 by 4 Comments
Here's an outstanding video that deals with the emotional aftermath of a father's death caused by texting while behind it wheel. More of a short film than a PSA, the 4-minute drama takes its time getting to the point, but the payoff is powerful. The Miami-Dade Expressway Authority paid for "The Last Word," which was produced by Dade County-based ad agency Ronin Advertising Group. Kudos all around. The short film anchors an MDX texting-and-driving pledge campaign, with more than 7,800 signees to date. The pledge goal is 1 million signees. “What we've realized is that many of the campaigns … [Read more...]
‘She took her eyes off of the road to see a text’
March 28, 2011 by 3 Comments
To the Tatum (Texas) High School student body: "Leah Propes has phoned me this morning and asked that I share with you what she has now confirmed. "Lillian (16) was driving home from work and was texting while driving. There was no other car involved, Lillian was not under the influence of anything in her system but the crash happened simply because she took her eyes off of the road to see a text and answer a text. Lillian was texting someone she had just recently met. "The Propes family asked that each of you, the Tatum High School family of students, faculty and staff take this tragedy of … [Read more...]
‘Zits’ all thumbs with texting comic
March 23, 2011 by Leave a Comment
The newspaper comic strip "Zits" is dedicating the week to the dangers of distracted driving. You can view the strips on the "Zits" web site if you hurry. The comic, written by Jerry Scott and illustrated by Jim Borgman, follows teenager Jeremy Duncan and his pals as they navigate the path to adulthood. Jeremy, typically, is struggling with the concept that you can't text and drive at the same time. But so is someone else ... "Zits" appears in more than 1,500 newspapers. … [Read more...]
‘If Lives Are in Your Hands … ‘
March 16, 2011 by 1 Comment
What if your surgeon decided to do a little text messaging while you're there on the operating table? That's the (rhetorical) question posed by short-filmmaker David McDonald, recently honored for the safety PSA video below. McDonald, 24, won $7,800 (CAN) worth of filmmaking tools in the distracted driving category of a short-film contest sponsored by the Insurance Corporation of British Columbia. "I looked at texting and driving and what that really is -- it is a dangerous thing operating a heavy vehicle that could kill," McDonald told the Westminster News Leader on March 16. … [Read more...]
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