
AT&T's "It Can Wait" campaign against texting & driving is getting support from some unlikely allies -- rival wireless carriers Verizon, Sprint and T-Mobile. The safety ad campaign will deploy its new resources throughout the summer, which AT&T and AAA call "the 100 deadliest days on the roads for teen drivers." "Texting and driving is a serious social challenge, and we look forward to partnering with leading organizations and experts around the world to answer it," said Verizon Wireless chief Dan Mead. The ad campaign, which kicks off May 20, "will focus on the stories of people who are living with the consequences of texting while driving." The first story will be that of a … [Read more...]



Recent Comments