The National Safety Council is following up on its sobering “Death by Cell Phone” video by placing roadside billboards in 67 markets nationwide. The campaign’s message will reach more than 1 million drivers, the NSC predicts.
The campaign tells of two deaths linked to cell phone-using drivers: Joe, a 12-year-old from Michigan and Linda, a 61-year-old from Oklahoma. The “Death by Cell Phone” billboards show pictures of the two victims of distracted driving, and give the URL for the 5-minute video.
The father of Joe and the daughter of Linda speak of their families’ tragedies and make pleas for the banning of cell phone use while driving.
The name of the campaign comes from Linda’s daughter Jennifer Smith, who says of her loss: “I just call it death by cell phone.”
Earlier this year, the National Safety Council made news by calling for a total ban on cell phone use by U.S. drivers. (continued)
The NSC cites the following annual statistics:
- Cell phone use is involved in 6 percent of crashes.
- Cell phones are a factor in 636,000 accidents a year.
- 12,000 serious injuries result from talking while driving.
- 2,600 fatalities can be linked to cell phone use by motorists.
Nationwide Insurance and Lamar Advertising are sponsors of the cell phone safety campaign.