Save a life hack, simplified

Ontario has dispatched a round-mouthed announcer to promote the "save a life hack." The guy can't even pronounce "algorithm," but wonders: "What if the solution isn't more technology, it's less … " Catch the wry video to reveal this low-tech marvel of an idea to fight distracted driving. (It's part of the province's "put down the phone" campaign.)— Steven Del Duca (@StevenDelDuca) July 19, 2016 Steven Del Duca is the Transportation minister who last year oversaw Ontario's increase in distracted driving punishments. Canada recently saw a … [Read more...]

Ad firm tries to bury distracted driving

A new low in advertising? Never say never, but that Toronto billboard encouraging motorists to drive distracted is in fact a public-safety message. "Text and drive," the stark billboard urges in all grim all-caps. Courtesy of "Wathan Funeral Home." Those seeking to do business with the funeral home will be disappointed. The mortuary doesn't exist. It does have a web site, however. Here's what it says: If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like … [Read more...]

Vancouver’s most wanted distracted driver

We have a candidate for the world's most distracted driver -- in terms of quantity, at least. Vancouver-area law agencies have chronicled the adventures of a middle-aged female driver whose love of texting has led to at least 14 citations. The woman, who was not identified by name, received her 13th distracted driving ticket from Richmond RCMP over the weekend: #Distracted driver nearly collided with @RichmondRCMP officer. Shocked to find these 12 priors #LeaveYourPhoneAlone— Richmond RCMP (@RichmondRCMP) March 10, 2016 But our distracted dame … [Read more...]

‘Ran into a cop car. OMGGG.’

A woman who slammed into the back of a police cruiser while texting & driving hadn't learned her lesson. At least not right away. "I just git into an accident OMG. I was trying to txt u. Ran into a cop car. OMGGG," read the next outgoing message from the woman in Victoria, British Columbia. This immediately after running into the patrol car, which had an officer and a police dog inside. It gets worse: The woman had a child inside her vehicle. The driver admitted to texting. Victoria police checked out the phone, issued the driver the $167 ticket and later posted the bizarre message on … [Read more...]

‘Close to Home’: Social-media tragedy

The latest video from AT&T's It Can Wait campaign against distracted driving shows the consequences of a mom's glance at a smartphone image posted to social media. In slow motion or full speed, it's not a pretty picture: The public-service ad follows through on AT&T's promise to expand It Can Wait beyond just texting & driving, based on studies that show social media use is a significant threat on roadways. The spot also has 30-second versions. Directed by Frederic Planchon via the agency BBDO New York. … [Read more...]