There’s a new release in the genre of scary PSAs about teens who text message while driving.
Students from Treorchy Comprehensive School in Wales worked on the half-hour film “Cow,” which tracks the character Cassie Cowan and her friends as they temp fate in various ways while behind the wheel — speeding, drunken driving.
The final flirtation with death comes as the kids send and read text messages on a handheld phone. The results are horrific; the message is clear.
A Florida foundation recently produced a similar text messaging video, with an almost identical ending. Fade to eternal black.
(Update: A city councilman in Boston cited this video as inspiration for his legislation that would ban text messaging in that city.)