Ontario has dispatched a round-mouthed announcer to promote the “save a life hack.”
The guy can’t even pronounce “algorithm,” but wonders: “What if the solution isn’t more technology, it’s less … ”
Catch the wry video to reveal this low-tech marvel of an idea to fight distracted driving. (It’s part of the province’s “put down the phone” campaign.)
— Steven Del Duca (@StevenDelDuca) July 19, 2016
Steven Del Duca is the Transportation minister who last year oversaw Ontario’s increase in distracted driving punishments.
Canada recently saw a black-humor spin on the problem, with a fake funeral home encouraging drivers to text message while behind the wheel.