‘Close to Home’: Social-media tragedy

The latest video from AT&T’s It Can Wait campaign against distracted driving shows the consequences of a mom’s glance at a smartphone image posted to social media. In slow motion or full speed, it’s not a pretty picture:



The public-service ad follows through on AT&T’s promise to expand It Can Wait beyond just texting & driving, based on studies that show social media use is a significant threat on roadways.

The spot also has 30-second versions. Directed by Frederic Planchon via the agency BBDO New York.

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